Bundling Optimization is a pricing optimization strategy that involves determining the optimal composition and pricing of product bundles to maximize revenue or profit by leveraging consumer preferences and demand interdependencies across multiple items.
65
Publications
3.6K
Citations
167
Authors
97
Institutions
Publications per year
2017–2026
20
Parents
Publications
65
Ward Hanson, Richard K. Martin · Management Science · 1990 · 350 citations
A Graphical Analysis of Bundling
Michael A. Salinger · The Journal of Business · 1995 · 246 citations
Commodity Bundling by Single-Product Monopolies
Richard Schmalensee · The Journal of Law and Economics · 1982 · 241 citations
1–5 of 65
Authors
167
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1–5 of 167
Institutions
97
Tianjin University
Tianjin, China
3 h-index
11 publications
374 citations
Purdue University West Lafayette
West Lafayette, United States
3 h-index
7 publications
498 citations
University of Washington
Seattle, United States
2 h-index
2 publications
195 citations
Hefei Normal University
Shijiazhuang, China
2 h-index
2 publications
49 citations
Stanford University
Stanford, United States
2 h-index
3 publications
344 citations
Pontificia Universidad Católica de Chile
Santiago, Chile
2 h-index
4 publications
90 citations
University of Maryland, College Park
College Park, United States
2 h-index
4 publications
239 citations
University of Science and Technology of China
Hefei, China
2 h-index
6 publications
147 citations
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Venues
- International Journal of Production Economics
6 publications · 207 citations
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- Management Science
5 publications · 678 citations
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- European Journal of Operational Research
4 publications · 146 citations
4
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- Expert Systems with Applications
3 publications · 182 citations
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- Computers & Industrial Engineering
2 publications · 40 citations
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