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A Proposed Model for New Service Development
473
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0
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1989
Year
Customer SatisfactionService InnovationSoftware EngineeringManagementNew Service DevelopmentNew Product DevelopmentService StudyDesignService EngineeringStrategic ManagementMarketingInnovationService StrategySoftware DesignNew Product ManagementBusinessFew Service FirmsService ScienceBusiness StrategyService IndustriesService DesignMarketing Strategy
Comments that few service firms are sufficiently prepared to meet the challenge of service innovation. Reviews existing models of new service development. Proposes a systematic model based not on the small amount of new service development literature but on theories of new product management, which reflects the conditions unique to service industries. Concludes with ten propositions for service management.