Eugene M. Johnson is an author at University of Rhode Island specializing in business, management, and marketing.
Top concepts
BusinessMarketingManagementBusiness StrategyMarketing StrategyStrategic ManagementCustomer SatisfactionDesignInnovationBrand Strategy
Publications per year
1972–2013
4
4
Marketing: Concepts and Strategy
Eugene M. Johnson, Martin L. Bell · Journal of Marketing · 1972 · 57 citations
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