4
Publications
346
Citations
4
H-Index
1971
Active since
Affiliations
Washington University in St. Louis(Current)
Martin L. Bell is an author at Washington University in St. Louis specializing in marketing management, business, and management.
Top concepts
BusinessMarketingManagementMarketing ManagementBrand StrategyConsumer ResearchMarketing InsightsInteractive MarketingBrandingBrand Management
Publications per year
1971–1986
4
4
Marketing: Concepts and Strategy
Eugene M. Johnson, Martin L. Bell · Journal of Marketing · 1972 · 57 citations
Rows per page
1–4 of 4