Journal of Business Research · 2002 · 88 citations · 44 references
ManagementOrganization StudiesOrganizational BehaviorGroup DynamicsInterpersonal RelationshipsOrganizationsCollaborative Decision-makingCollaborative Problem SolvingCollaborative SystemsInterorganizational RelationsSocial CooperationCoordinated Interaction
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The Commitment-Trust Theory of Relationship Marketing
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