Investigation on perceived country image of imported food

Consumer Ethnocentrism: Construction and Validation of the CETSCALE

Terence A. Shimp, Subhash Sharma · Journal of Marketing Research · 1987 · 2.2K citations

Social Sciences, Marketing, Social Psychology +5

Categorization of Natural Objects

Carolyn Β. Mervis, Eleanor Rosch · Annual Review of Psychology · 1981 · 2K citations

Social Sciences, Behavioral Sciences, Psychology +12

Country-of-Origin Effects on Product Evaluations

Warren J. Bilkey, Erik B. Nes · Journal of International Business Studies · 1982 · 1.8K citations · Full text

Business, Marketing, Marketing Management +13

The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China

Jill G. Klein, Richard Ettenson, Marlene D. Morris · Journal of Marketing · 1998 · 1.4K citations

Business, International Business, Marketing +13

Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency

Chae-rin Park, Sandra Milberg, ROBERT W. LAWSON · Journal of Consumer Research · 1991 · 1.3K citations

Business, Marketing, Marketing Management +15