Ching‐Hsuan Yeh

Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives

Ching‐Hsuan Yeh, Yi‐Shun Wang, Kaili Yieh · International Journal of Information Management · 2016 · 224 citations

Brand Equity, Digital Marketing, Smartphone Brand Loyalty +9

What drives purchase intention in the context of online content services? The moderating role of ethical self-efficacy for online piracy

Yi‐Shun Wang, Ching‐Hsuan Yeh, Yi‐Wen Liao · International Journal of Information Management · 2012 · 212 citations

Customer Satisfaction, Online Customer Behavior, Online Content Services +13

Investigating the relationships between entrepreneurial education and self-efficacy and performance in the context of internet entrepreneurship

Ching‐Hsuan Yeh, Hsin‐Hui Lin, Yu-Min Wang · The International Journal of Management Education · 2021 · 101 citations · Full text

Entrepreneurial Phenomenon, Self-efficacy Theory, Entrepreneurial Education +11

Measuring mobile learning readiness: scale development and validation

Hsin‐Hui Lin, Shin‐jeng Lin, Ching‐Hsuan Yeh et al. · Internet Research · 2016 · 100 citations

E-learning, Engineering, Educational Psychology +21

The effect of information presentation modes on tourists’ responses in Internet marketing: the moderating role of emotions

Ching‐Hsuan Yeh, Yi‐Shun Wang, Hsien-Ta Li et al. · Journal of Travel & Tourism Marketing · 2017 · 83 citations