Yi‐Wen Liao

Publications

523

Citations

H-Index

2010

Active since

Affiliations

Chia Nan University of Pharmacy and Science(Current)

National Changhua University of Education

National Taiwan Normal University

Yi‐Wen Liao is an author at Chia Nan University of Pharmacy and Science specializing in behavioral decision making, interactive marketing, and marketing.

Top concepts

MarketingInteractive MarketingBehavioral Decision MakingTrustBusinessManagementMotivationSocial SciencesConsumer BehaviorConsumer Research

Publications per year

2010–2018

Publications

What drives purchase intention in the context of online content services? The moderating role of ethical self-efficacy for online piracy

Yi‐Shun Wang, Ching‐Hsuan Yeh, Yi‐Wen Liao · International Journal of Information Management · 2012 · 212 citations

Customer Satisfaction, Online Customer Behavior, Online Content Services +13

Producing irreversible topoisomerase II-mediated DNA breaks by site-specific Pt(II)-methionine coordination chemistry

Ying-Ren Wang, Shin-Fu Chen, Chyuan-Chuan Wu et al. · Nucleic Acids Research · 2017 · 116 citations · Full text

Drug Target, Flanking Methionine, Apoptosis +20

Investigating the individual difference antecedents of perceived enjoyment in students' use of blogging

Yi‐Shun Wang, Hsin‐Hui Lin, Yi‐Wen Liao · British Journal of Educational Technology · 2010 · 88 citations

Digital Marketing, Technology Adoption, Communication +21

Exploring the relationship between intentional and behavioral loyalty in the context of e-tailing

Yi‐Wen Liao, Yi‐Shun Wang, Ching‐Hsuan Yeh · Internet Research · 2014 · 49 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +28

Factors Affecting Students’ Continued Usage Intention Toward Business Simulation Games

Yi‐Wen Liao, Yueh‐Min Huang, Yi‐Shun Wang · Journal of Educational Computing Research · 2015 · 43 citations

Flow Theory, Behavioral Decision Making, Continued Usage Intention +17

Rows per page

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