Concepedia

Kaili Yieh

KY

4

Publications

418

Citations

4

H-Index

2007

Active since

Affiliations

National Changhua University of Education(Current)

Kaili Yieh is an author at National Changhua University of Education specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementConsumer ResearchConsumer BehaviorDigital MarketingCustomer SatisfactionTrustHealthStrategy

Publications per year

2007–2016

4

Publications

4

Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives

Ching‐Hsuan Yeh, Yi‐Shun Wang, Kaili Yieh · International Journal of Information Management · 2016 · 224 citations

Brand Equity, Digital Marketing, Smartphone Brand Loyalty +9

Understanding the Antecedents to Customer Loyalty by Applying Structural Equation Modeling

Kaili Yieh, Yu‐Ching Chiao, Ya-Kang Chiu · Total Quality Management & Business Excellence · 2007 · 119 citations

Customer Experience, Customer Satisfaction, Linear Structural Relationships +16

Comparing with your main competitor: the single most important task of knowledge management performance measurement

Mu‐Jung Huang, Mu‐Yen Chen, Kaili Yieh · Journal of Information Science · 2007 · 39 citations

Total Quality Management, Business Intelligence, Performance Measurement +19

The Effects of Technology Readiness on Customer Perceived Value: An Empirical Analysis

Kaili Yieh, Jiun-shan Chen, Maggie Biwei Wei · Journal of Family and Economic Issues · 2012 · 36 citations

Customer Satisfaction, Empirical Analysis, Digital Marketing +14

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