Relationship management: Managing the selling and the buying interface

The Economics of Organization: The Transaction Cost Approach

Oliver E. Williamson · American Journal of Sociology · 1981 · 6.4K citations

Social Sciences, Business Economics, Economics +13

The harassed decision maker: Time pressures, distractions, and the use of evidence.

Peter Wright · Journal of Applied Psychology · 1974 · 772 citations

Management, Psychology, Social Psychology +11

The Buying Center: Structure and Interaction Patterns

Wesley J. Johnston, Thomas V. Bonoma · Journal of Marketing · 1981 · 442 citations

Management, Organizational Behavior, Business Strategy +14

Use of nonlinear, noncompensatory models as a function of task and amount of information

Hillel J. Einhorn · Organizational Behavior and Human Performance · 1971 · 396 citations

Social Sciences, Behavioral Sciences, Psychology +11

Marketing Strategy: New Directions for Theory and Research

Yoram Wind, Thomas S. Robertson · Journal of Marketing · 1983 · 305 citations

Management, Marketing, Marketing Management +4