Journal of the Academy of Marketing Science · 1987 · 64 citations · 19 references
Organizational CommunicationManagementBusinessValue CreationBusiness StrategyMarketing ManagementValue Co-creationStrategic ManagementMarketingOrganizational Values
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The Uniqueness Paradox in Organizational Stories
Joanne Martin, Martha S. Feldman, Mary Jo Hatch et al. · Administrative Science Quarterly · 1983 · 750 citations