Publication | Closed Access
Investigating consumer attitude and intention toward free trials of technology-based services
63
Citations
51
References
2013
Year
Customer SatisfactionBehavioral Decision MakingDigital MarketingConsumer StudyTechnology Acceptance ModelInteractive MarketingUser AcceptanceManagementBusinessConsumer ResearchUser ExperienceFree TrialsConsumer BehaviorTechnology AdoptionTechnology-based ServicesTechnologyMarketingConsumer Attitude
| Year | Citations | |
|---|---|---|
1989 | 61.4K | |
1981 | 60K | |
2003 | 40.2K | |
1998 | 11.7K | |
1991 | 4.7K | |
2000 | 4.2K | |
2006 | 2.8K | |
1994 | 2K | |
1999 | 1.9K | |
2004 | 1.7K |
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