37
Publications
2.2K
Citations
24
H-Index
2005
Active since
Dong Zhu is an author at Huazhong University of Science and Technology specializing in marketing, management, and customer satisfaction.
Top concepts
MarketingManagementConsumer ResearchCustomer SatisfactionConsumer BehaviorInteractive MarketingBusinessCommunicationArtsUser Experience
Publications per year
2005–2023
37
37
Dong Zhu, Hui Sun, Ya Ping Chang · Journal of Retailing and Consumer Services · 2016 · 162 citations
Customer Satisfaction, Interactive Marketing, Management +10
Dong Zhu, Ya Ping Chang, Jian Jun Luo · Telematics and Informatics · 2015 · 158 citations
Customer Satisfaction, Online Customer Behavior, Technology Acceptance Model +14
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