Concepedia

Understanding the influence of C2C communication on purchase decision in online communities from a perspective of information adoption model

Dong Zhu, Ya Ping Chang, Jian Jun Luo

Telematics and Informatics · 2015 · 160 citations · 30 references

Concepts

BusinessInformation SystemsMarketingConsumer BehaviorE-commerce RetailingE-commerce SystemsDecision-making CommunicationE-commerce MarketingInformation DiffusionOnline CommunitiesOnline Consumer BehaviorVirtual CommunitiesAdoption Decision ProcessDecision AcceptanceE-commerce AdoptionOnline Information AdoptionOnline Purchase IntentionPost-purchase Decision MakingPurchase Decision Influence

References

30

Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology

Fred D. Davis · MIS Quarterly · 1989 · 64.5K citations

Computing, Information Systems, Information Technology +15

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations

Social Sciences, Educational Measurement, Econometrics +15

The partial least squares approach for structural equation modeling.

Wynne W. Chin · 1998 · 11.7K citations

Social Sciences, Biostatistics, Psychometrics +12

Effects of Price, Brand, and Store Information on Buyers' Product Evaluations

William B. Dodds, Kent B. Monroe, Dhruv Grewal · Journal of Marketing Research · 1991 · 4.7K citations

Business, Marketing, Marketing Management +12

The Strength of Weak Ties You Can Trust: The Mediating Role of Trust in Effective Knowledge Transfer

Daniel Z. Levin, Rob Cross · Management Science · 2004 · 2.7K citations

Management, Knowledge Management, Organizational Behavior +17