A quadratic programming model for product configuration optimization

Design and Marketing of New Products

D.A. Littler · R and D Management · 1981 · 375 citations

Management, Marketing, Marketing Management +12

A General Approach to Product Design Optimization via Conjoint Analysis

Paul E. Green, J. Douglas Carroll, Stephen M. Goldberg · Journal of Marketing · 1981 · 327 citations

Business, Marketing, Marketing Management +12

A Consumer-Based Methodology for the Identification of New Product Ideas

Allan D. Shocker, V. Srinivasan · Management Science · 1974 · 242 citations

Business, Marketing, Marketing Management +16

On the Reliability and Predictive Validity of Purchase Intention Measures

Manohar U. Kalwani, Alvin J. Silk · Marketing Science · 1982 · 233 citations · Full text

Social Sciences, Marketing, Psychology +13

Perceptor: A Model for Product Positioning

Glen L. Urban · Management Science · 1975 · 97 citations

Business, Marketing, Marketing Management +17