Publication | Closed Access
Evaluating e-commerce functionality with a focus on customer service
71
Citations
8
References
2004
Year
Customer ExperienceCustomer SatisfactionEffective B2c SitesBusiness-to-business ResearchDigital MarketingE-commerceService ResearchInteractive MarketingUnique AdvantagesManagementBusinessB2c WebService InteractionMarketingE-commerce FunctionalityBusiness-to-consumer MarketingCustomer Service
B2C Web sites allow companies to present their unique advantages, as long as they provide the necessary customer service. This checklist will help developers create more effective B2C sites.
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