Communications of the ACM · 2004 · 71 citations · 8 references
BusinessInformation SystemsManagement Information SystemsCustomer Relationship ManagementE-commerce SystemsUser Experience DesignBusiness-to-consumer E-commerceCustomer Experience ManagementCustomer SatisfactionCustomer Service ManagementE-commerce ManagementE-commerce StrategyE-commerce Web ApplicationsImplementation Of B2b E-commerce
B2C Web sites allow companies to present their unique advantages, as long as they provide the necessary customer service. This checklist will help developers create more effective B2C sites.
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Gerald L. Lohse, Peter Spiller · Communications of the ACM · 1998 · 598 citations · Full text
Public Affairs, Information Systems, Copyright Infringement +4