Consumer innovativeness, perceived innovation and attitude towards “neo-retro”-product design

A New Product Growth for Model Consumer Durables

Frank M. Bass · Management Science · 1969 · 5.8K citations

Digital Marketing, Growth Model, Consumer Research +20

Servicescapes: The Impact of Physical Surroundings on Customers and Employees

Mary Jo Bitner · Journal of Marketing · 1992 · 5.2K citations

Customer Satisfaction, Marketing Goals, Physical Surroundings +17

The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs

Lars Bergkvist, John R. Rossiter · Journal of Marketing Research · 2007 · 2.8K citations

Customer Satisfaction, Concrete Singular Object, Consumer Research +22

A New Product Growth for Model Consumer Durables

Frank M. Bass · Management Science · 2004 · 2.4K citations

Consumer Uncertainty, Growth Model, Consumer Research +19

Towards a multidisciplinary definition of innovation

Anahita Baregheh, Jennifer Rowley, Sally Sambrook · Management Decision · 2009 · 1.7K citations

Innovation Evaluation, Innovation Adoption, Innovation Management +19