Customers’ perspectives on a residential development using the laddering method

A spreading-activation theory of semantic processing.

Allan M. Collins, Elizabeth F. Loftus · Psychological Review · 1975 · 8.1K citations

Language Studies, Psychology, Cognitive Psychology +10

Why we buy what we buy: A theory of consumption values

Jagdish N. Sheth, Bruce I. Newman · Journal of Business Research · 1991 · 4.7K citations

Social Sciences, Marketing, Marketing Management +12

A spreading activation theory of memory

John R. Anderson · Journal of Verbal Learning and Verbal Behavior · 1983 · 2.2K citations

Social Sciences, Neuroscience, Cognitive Neuroscience +7

A Means-End Chain Model Based on Consumer Categorization Processes

Jonathan A. Gutman · Journal of Marketing · 1982 · 1.9K citations

Business, Marketing, Marketing Management +14

Laddering theory, method, analysis, and interpretation.

Thomas J. Reynolds, Jonathan A. Gutman · Journal of Advertising Research · 2001 · 1.8K citations

Business, Marketing, Marketing Management +6