Customer Perspective Design

Customer Perspective Design is a strategic management framework component within the Balanced Scorecard Design that specifies the unique set of customer-centered objectives, measures, and targets intended to capture value propositions and market positioning distinct from other organizational perspectives.

27

Publications

1.8K

Citations

63

Authors

51

Institutions

Publications per year

2017–2026

6

Authors

63

  1. MK
    Michael Kleinaltenkamp

    Freie Universität Berlin, Germany

    1 publications · 92 citations

    1

    h-index

  2. PA
    Paulo Augusto Cauchick-Miguel

    Universidade Federal de Santa Catarina, Brazil

    1 publications · 20 citations

    1

    h-index

  3. KG
    Ketut Gunawan

    Universitas Panji Sakti, Indonesia

    1 publications · 11 citations

    1

    h-index

  4. RM
    Roger Maull

    University of Exeter, United Kingdom

    1 publications · 87 citations

    1

    h-index

  5. BL
    Berndt Lundgren

    KTH Royal Institute of Technology, Sweden

    1 publications · 25 citations

    1

    h-index

1–5 of 63

Venues

  1. Journal of Business and Industrial Marketing

    2 publications · 64 citations

    2

    h-index

  2. Information Systems Research

    ISR · 1 publications · 487 citations

    1

    h-index

  3. International Journal of Quality and Service Sciences

    IJQSS · 1 publications · 18 citations

    1

    h-index

  4. Global Business Review

    1 publications · 35 citations

    1

    h-index

  5. Journal of Housing and the Built Environment

    1 publications · 25 citations

    1

    h-index

1–5