Subhasis Ray

The role of higher education institutions in sustainability initiatives at the local level

Walter Leal Filho, Valeria Ruiz Vargas, Amanda Lange Sálvia et al. · Journal of Cleaner Production · 2019 · 193 citations · Full text

Marketing Sustainable Fashion: Trends and Future Directions

Subhasis Ray, Lipsa Nayak · Sustainability · 2023 · 146 citations · Full text

Green Marketing, Consumer Culture, Engineering +14

Social entrepreneurship: Creating value in the context of institutional complexity

Hélène Cherrier, Paromita Goswami, Subhasis Ray · Journal of Business Research · 2017 · 131 citations

Entrepreneurial Innovation, Entrepreneurial Phenomenon, Business +5

B2B marketing scholarship and the UN sustainable development goals (SDGs): A systematic literature review

Ranjit Voola, Chinmoy Bandyopadhyay, Archana Preeti Voola et al. · Industrial Marketing Management · 2021 · 86 citations

Systematic Literature Review, Green Marketing, B2b Marketing Scholarship +10

Social enterprise marketing: review of literature and future research agenda

Chinmoy Bandyopadhyay, Subhasis Ray · Marketing Intelligence & Planning · 2019 · 48 citations

Digital Marketing, Social Marketing, Brand Strategy +18