Concepedia

Chinmoy Bandyopadhyay

CB

5

Publications

206

Citations

5

H-Index

2018

Active since

Affiliations

XIM University(Current)

Chinmoy Bandyopadhyay is an author at XIM University specializing in management, marketing, and business.

Top concepts

BusinessMarketingManagementBrandingBrand StrategyMedia MarketingSocial MarketingSocial InnovationMarketing ManagementSocial Responsibility

Publications per year

2018–2023

5

Publications

5

B2B marketing scholarship and the UN sustainable development goals (SDGs): A systematic literature review

Ranjit Voola, Chinmoy Bandyopadhyay, Archana Preeti Voola et al. · Industrial Marketing Management · 2021 · 86 citations

Systematic Literature Review, Green Marketing, B2b Marketing Scholarship +10

Social enterprise marketing: review of literature and future research agenda

Chinmoy Bandyopadhyay, Subhasis Ray · Marketing Intelligence & Planning · 2019 · 48 citations

Digital Marketing, Social Marketing, Brand Strategy +18

Finding the Sweet Spot between Ethics and Aesthetics: A Social Entrepreneurial Perspective to Sustainable Fashion Brand (Juxta)Positioning

Chinmoy Bandyopadhyay, Subhasis Ray · Journal of Global Marketing · 2020 · 37 citations

Social Entrepreneurial Perspective, Engineering, Brand Strategy +22

Responsible Marketing: Can Social Enterprises Show the Way?

Chinmoy Bandyopadhyay, Subhasis Ray · Journal of Nonprofit & Public Sector Marketing · 2018 · 23 citations

Socially Responsible Product, Media Marketing, Responsible Marketing +11

Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands

Nirma Sadamali Jayawardena, Sara Quach, Chinmoy Bandyopadhyay et al. · Asia Pacific Journal of Marketing and Logistics · 2023 · 12 citations · Full text

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