Chinmoy Bandyopadhyay

Author

Also Known As

Chinmoy Bandyopadhyay

Publications

270

Citations

H-Index

Concepts

All Affiliations

Chinmoy Bandyopadhyay is an author at XIM University specializing in management, marketing, and business.

#	Concept	H-Index	Publications	Citations
1	Business	4	4	194
2	Management	4	4	194
3	Engineering	1	1	37
4	Culture	1	1	37
5	Entrepreneurship	1	1	37

Chinmoy Bandyopadhyay

Publications

206

Citations

H-Index

Page 1

	Year	Citations
B2B marketing scholarship and the UN sustainable development goals (SDGs): A systematic literature review Ranjit Voola, Chinmoy Bandyopadhyay, Archana Preeti Voola, Industrial Marketing Management Systematic Literature ReviewGreen MarketingB2b Marketing ScholarshipSustainable DevelopmentBusiness	2021	86
Social enterprise marketing: review of literature and future research agenda Chinmoy Bandyopadhyay, Subhasis Ray Marketing Intelligence & Planning Digital MarketingSocial MarketingBrand StrategySocial EnterprisesSmall Business Marketing	2019	48
Finding the Sweet Spot between Ethics and Aesthetics: A Social Entrepreneurial Perspective to Sustainable Fashion Brand (Juxta)Positioning Chinmoy Bandyopadhyay, Subhasis Ray Journal of Global Marketing Social Entrepreneurial PerspectiveEngineeringBrand StrategyEntrepreneurshipManagement	2020	37
Responsible Marketing: Can Social Enterprises Show the Way? Chinmoy Bandyopadhyay, Subhasis Ray Journal of Nonprofit & Public Sector Marketing Socially Responsible ProductMedia MarketingResponsible MarketingManagementBusiness	2018	23
Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands Nirma Sadamali Jayawardena, Sara Quach, Chinmoy Bandyopadhyay, Asia Pacific Journal of Marketing and Logistics	2023	12

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