Paromita Goswami

Would Indian consumers move from kirana stores to organized retailers when shopping for groceries?

Paromita Goswami, Mridula Mishra · Asia Pacific Journal of Marketing and Logistics · 2009 · 137 citations

Marketing Analytics, Customer Satisfaction, Customer Experience +19

Social entrepreneurship: Creating value in the context of institutional complexity

Hélène Cherrier, Paromita Goswami, Subhasis Ray · Journal of Business Research · 2017 · 131 citations

Entrepreneurial Innovation, Entrepreneurial Phenomenon, Business +5

Is the urban Indian consumer ready for clothing with eco‐labels?

Paromita Goswami · International Journal of Consumer Studies · 2008 · 59 citations

Sustainable Consumption, Green Marketing, Engineering +20

Investigation on storage level data integrity strategies in cloud computing: classification, security obstructions, challenges and vulnerability

Paromita Goswami, Neetu Faujdar, Somen Debnath et al. · Journal of Cloud Computing Advances Systems and Applications · 2024 · 41 citations · Full text

Structural equation modeling of value‐psychographic trait‐clothing purchase behavior: a study on the urban college‐goers of India

Sudas Roy, Paromita Goswami · Young Consumers Insight and Ideas for Responsible Marketers · 2007 · 24 citations

Purchase Behavior, Consumer Study, Consumer Research +24