Concepedia

Enabling customers engagement and collaboration for small and medium-sized enterprises in ubiquitous multi-channel ecosystems

Ioan Toma, José María García, Ioannis Stavrakantonakis, Dieter Fensel

Computers in Industry · 2014 · 13 citations · 15 references

Open access

Concepts

ManagementMarketingMarketing ManagementChannel ManagementCustomer Relationship ManagementStrategic MarketingChannel IntegrationCross-channel Customer ExperienceCustomer EngagementDistribution Channel ManagementDistribution ChannelsOmnichannel ManagementAmbidexterity In Medium-sized EnterprisesBusiness EcosystemsCross-channel Customer EngagementMulti-channel Customer EngagementOmnichannel Engagement

References

15

Users of the world, unite! The challenges and opportunities of Social Media

Andreas Kaplan, Michael Haenlein · Business Horizons · 2009 · 17.5K citations

Social Sciences, Communication, Audience Studies +10

The anatomy of a large-scale hypertextual Web search engine

Sergey Brin, Lawrence M. Page · Computer Networks and ISDN Systems · 1998 · 16K citations

Computing, Computer Science, Information Technology +9

Value creation in E‐business

Raphael Amit, Christoph Zott · Strategic Management Journal · 2001 · 5.5K citations · Full text

Business, Entrepreneurship, Strategic Management +17

Collective intelligence: mankind's emerging world in cyberspace

Choice Reviews Online · 1998 · 1.5K citations

Social Sciences, Communication, Information Technology +10

Web mining research

Raymond Kosala, Hendrik Blockeel · ACM SIGKDD Explorations Newsletter · 2000 · 1.4K citations · Full text

Computing, Computer Science, Data Mining +13