Concepedia
Journal of the Academy of Marketing Science · 1993 · 138 citations · 15 references
Social SciencesMarketingSociologyAudience StudiesConsumer BehaviorSocial InfluenceCultural Influences On ConsumptionPeer InfluencePeer PressurePeer RelationshipsRetail Consumer BehaviorShopping PracticesAdolescent Peer InfluenceConsumer Buying BehaviorFashion Consumer Behavior
15
Measurement of Consumer Susceptibility to Interpersonal Influence
William O. Bearden, Richard G. Netemeyer, Jesse E. Teel · Journal of Consumer Research · 1989 · 2.2K citations
Social Sciences, Marketing, Psychology +10
Consumer Socialization: A Theoretical and Empirical Analysis
George P. Moschis, Gilbert A. Churchill · Journal of Marketing Research · 1978 · 955 citations
Business, Marketing, Marketing Management +8
Informational and Normative Social Influence in Buyer Behavior
Robert E. Burnkrant, Alain Cousineau · Journal of Consumer Research · 1975 · 954 citations
Social Sciences, Marketing, Marketing Management +12
The Role of Family Communication in Consumer Socialization of Children and Adolescents
George P. Moschis · Journal of Consumer Research · 1985 · 635 citations
Social Sciences, Communication, Marketing +13
Attention to Social Comparison Information: An Individual Difference Factor Affecting Consumer Conformity
William O. Bearden, Randall L. Rose · Journal of Consumer Research · 1990 · 450 citations · Full text
Social Sciences, Psychology, Social Psychology +17