Concepedia
Statistics
Publications
6
Citations
257
H-Index
Active since
1988
Affiliations
University of Detroit Mercy(Current)
Eastern Michigan University
Mary A. Higby is an author at University of Detroit Mercy specializing in marketing, marketing management, and law.
Publications per year
1988–2006
Peer, Parent, and Media Influences in Teen Apparel Shopping
O. A. J. Mascarenhas, Mary A. Higby · Journal of the Academy of Marketing Science · 1993 · 138 citations
Social Sciences, Marketing, Sociology +12
The status of marketing information systems, decision support systems and expert systems in the marketing function of U.S. firms
Mary A. Higby, Badie N. Farah · Information & Management · 1991 · 43 citations
Business, Marketing, Marketing Management +17
Comparative Effectivness of Metal Ions in Inducing Curvature of Primary Roots of <i>Zea mays</i>
Karl H. Hasenstein, Michael L. Evans, Charles L. Stinemetz et al. · PLANT PHYSIOLOGY · 1988 · 43 citations · Full text
Agriculture, Agronomy, Crop Sciences +12
E-Commerce and Privacy: Conflict and Opportunity
Badie N. Farah, Mary A. Higby · Journal of Education for Business · 2001 · 12 citations
Law, Information Technology, Regulatory Policy +17
Teaching an Issues-Based Interdisciplinary Course: Diversity in Management and Marketing
Mary Ann Hazen, Mary A. Higby · Organizational Behavior Teaching Review · 2005 · 11 citations
Education, Marketing, Marketing Management +9
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