The status of marketing information systems, decision support systems and expert systems in the marketing function of U.S. firms

A Framework for the Development of Decision Support Systems

Ralph H. Sprague · MIS Quarterly · 1980 · 785 citations

Business, Decision Sciences, Information Systems +12

Decision Support Systems for Marketing Managers

John D. C. Little · Journal of Marketing · 1979 · 242 citations

Business, Marketing, Marketing Management +16

Decision Support Systems for Marketing Managers

John D. C. Little · Journal of Marketing · 1979 · 165 citations

Business, Marketing, Marketing Management +16

A decision-support system for evaluating sales prospects and launch strategies for new products

Jean Marie Choffray, Gary L. Lilien · Industrial Marketing Management · 1986 · 70 citations · Full text

Management, Marketing, Marketing Management +17

A design for the Firm's marketing nerve center

Philip Kotler · Business Horizons · 1966 · 62 citations

Management, Marketing, Marketing Management +4