Jean Marie Choffray

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Publications

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Active since

1982

Affiliations

École Supérieure des Sciences Économiques et Commerciales(Current)

Pennsylvania State University

Jean Marie Choffray is an author at École Supérieure des Sciences Économiques et Commerciales specializing in product development, design process, and decision support system models.

Publications per year

1982–1986

Publications

A decision-support system for evaluating sales prospects and launch strategies for new products

Jean Marie Choffray, Gary L. Lilien · Industrial Marketing Management · 1986 · 70 citations · Full text

Management, Marketing, Marketing Management +17

DESIGNOR: A decision support procedure for industrial product design

Jean Marie Choffray, Gary L. Lilien · Journal of Business Research · 1982 · 15 citations · Full text

Arts, Design, Industrial Engineering +14

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