A decision-support system for evaluating sales prospects and launch strategies for new products

Technical Change and the Rate of Imitation

Edwin Mansfield · Econometrica · 1961 · 1.9K citations

Management, Business Economics, Economics +14

A simple substitution model of technological change

Jacob Fisher, Robert H. Pry · Technological Forecasting and Social Change · 1971 · 1.1K citations

Social Sciences, Economics, Technology Management +11

Design and marketing of new products

John Lidstone · Long Range Planning · 1981 · 679 citations

Management, Marketing, Marketing Management +12

Marketing Decision Making: A Model Building Approach

Adel I. El‐Ansary, Philip Kotler · Journal of Marketing · 1971 · 552 citations

Business, Marketing, Marketing Management +13

Marketing Decision Making: A Model Building Approach

Charles B. Weinberg, Gary L. Lilien, Philip Kotler · Journal of Marketing Research · 1984 · 294 citations

Business, Marketing, Marketing Management +13