Leveraged High-Variety Strategies: From Portfolio Thinking to Platform Thinking

The Capabilities of Market-Driven Organizations

George S. Day · Journal of Marketing · 1994 · 6K citations

Management, Strategic Management, Strategy +16

What is the Right Supply Chain for Your Product

Marshall L. Fisher · Harvard business review · 1997 · 3.1K citations

Management, Operations Management, Supply Chain Management +14

Managing in an age of modularity

Christine Antoine · Publications Docs-en-stock.com · 2013 · 1.1K citations

Management, Change Management, Organization Studies +10

ABELL F. Dereck, Defining The Business. The Starting Point of Strategic Planning . USA, Prentice Hall, Englewood Cliffs, New Jersey, 1980.

Lilien L. Gary, Philip Kotler, K. Srihar Moorthy et al. · 1996 · 579 citations

Management, Strategic Management, Strategy +12

THE MYTH OF GLOBALIZATION

Yoram Wind · Journal of Consumer Marketing · 1986 · 517 citations

Business, Marketing, Marketing Management +8