Portfolio Strategy is a marketing planning framework that specifies how a firm allocates resources across its product or brand offerings to achieve strategic objectives based on relative market position and performance potential.
956
Publications
52.8K
Citations
1.9K
Authors
863
Institutions
Publications per year
2017–2026
221
Publications
956
Modern Portfolio Theory and Investment Analysis.
Keith Smith, Edwin J. Elton, M. J. Gruber · The Journal of Finance · 1982 · 3.1K citations
How to Use Security Analysis to Improve Portfolio Selection
Jack L. Treynor, Fischer Black · The Journal of Business · 1973 · 857 citations
1–5 of 956
Authors
1.9K
- RG
12
h-index
- EJ
11
h-index
- SJ
10
h-index
- AK
8
h-index
- HG
8
h-index
1–5 of 1.9K
Institutions
863
New York University
New York, United States
12 h-index
14 publications
3.9K citations
University of Pennsylvania
Philadelphia, United States
12 h-index
14 publications
908 citations
The University of Texas at Austin
Austin, United States
10 h-index
13 publications
392 citations
UNSW Sydney
Sydney, Australia
8 h-index
17 publications
525 citations
McMaster University
Hamilton, Canada
7 h-index
14 publications
5.4K citations
Technische Universität Berlin
Berlin, Germany
7 h-index
9 publications
1.6K citations
Duke University
Durham, United States
7 h-index
7 publications
809 citations
Technische Universität Darmstadt
Darmstadt, Germany
7 h-index
9 publications
791 citations
1–8 of 863
Venues
- Expert Systems with Applications
33 publications · 1.8K citations
26
h-index
- Financial Analysts Journal
FAJ · 23 publications · 2.6K citations
22
h-index
- European Journal of Operational Research
25 publications · 1.7K citations
18
h-index
- The Journal of Portfolio Management
JPM · 22 publications · 811 citations
17
h-index
- The Journal of Finance
23 publications · 4.3K citations
15
h-index
1–5