Multi-Product Strategy is a portfolio strategy that involves the coordinated development, positioning, and management of multiple products within a related product line or category to achieve synergistic market coverage, economies of scale, and competitive advantage.
71
Publications
4.3K
Citations
146
Authors
104
Institutions
Publications per year
2017–2026
14
Variants
Multi-product Portfolio Strategy
Parents
Publications
71
James A. Brander, Jonathan Eaton · American Economic Review · 1982 · 217 citations
An Economic Definition of Predation: Pricing and Product Innovation
Janusz A. Ordover, Robert D. Willig · The Yale Law Journal · 1981 · 205 citations · Full text
Management, Economics, Strategy +14
1–5 of 71
Authors
146
- TM
4
h-index
- MJ
3
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- GI
3
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- LI
3
h-index
- BS
3
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1–5 of 146
Institutions
104
National Bureau of Economic Research
Cambridge, United States
8 h-index
12 publications
1K citations
Centre for Economic Policy Research
London, United Kingdom
7 h-index
12 publications
1.3K citations
Bocconi University
Milan, Italy
5 h-index
7 publications
668 citations
Centre d'Etudes Prospectives et d'Informations Internationales
Paris, France
4 h-index
6 publications
629 citations
Institut d'Etudes Politiques de Paris
Paris, France
4 h-index
6 publications
516 citations
Harvard University
Cambridge, United States
4 h-index
4 publications
380 citations
Princeton University
Princeton, United States
3 h-index
4 publications
624 citations
Ludwig-Maximilians-Universität München
Munich, Germany
2 h-index
2 publications
208 citations
1–8 of 104
Venues
- SSRN Electronic Journal
Repository · 9 publications · 575 citations
9
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- RePEc: Research Papers in Economics
Repository · 5 publications · 363 citations
5
h-index
- China Economic Review
3 publications · 54 citations
3
h-index
- Journal of Industrial Economics
2 publications · 112 citations
2
h-index
- Computers & Operations Research
2 publications · 120 citations
2
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1–5