Store-evoked affect, personalities, and consumer emotional attachments to brands

The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 72.1K citations

Social Sciences, Psychology, Social Psychology +10

The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 70.7K citations

Social Sciences, Psychology, Social Psychology +11

The development of markers for the Big-Five factor structure.

Lewis R. Goldberg · Psychological Assessment · 1992 · 5.2K citations

Social Sciences, Educational Measurement, Psychology +12

Dimensions of Brand Personality

Jennifer Aaker · Journal of Marketing Research · 1997 · 4.7K citations

Business, Marketing, Psychology +17

Hedonic Consumption: Emerging Concepts, Methods and Propositions

Elizabeth C. Hirschman, Morris B. Holbrook · Journal of Marketing · 1982 · 4.5K citations

Business, Marketing, Marketing Management +13