Publication | Open Access
Overview of Formative, Process, and Outcome Evaluation Methods Used in the VERB™ Campaign
56
Citations
16
References
2008
Year
Campaign PlanningPerformance StudiesEvaluation MeasureManagementEvaluation TechniqueEvaluation MethodologyPublic OpinionPolitical CommunicationEvaluationCommunicationVerb™ CampaignArtsAdvertisingJournalismProgram EvaluationOutcome Evaluation MethodsOutcome Assessment
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