Concepedia

Overview of Formative, Process, and Outcome Evaluation Methods Used in the VERB™ Campaign

Judy M. Berkowitz, Marian Huhman, Carrie D. Heitzler, Lance D. Potter, Mary Jo Nolin, Stephen W. Banspach

American Journal of Preventive Medicine · 2008 · 56 citations · 16 references

Open access

Concepts

EducationEducational AssessmentMarketingFormative AssessmentOutcomes ResearchCampaign PlanningEvaluation PlanningFormative EvaluationOutcome EvaluationParticipatory EvaluationPost-event EvaluationCampaign Effectiveness AnalysisCampaign Message TestingCampaign Performance MetricsCampaign Readiness AssessmentCommunication Campaign Evaluation

References

16

The theory of planned behavior

Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations

Public Health, Behavioral Sciences, Psychology +10

Focus Groups: A Practical Guide for Applied Research

Janet Mancini Billson · DigitalCommons - WayneState (Wayne State University) · 1989 · 8.6K citations · Full text

Social Sciences, Social Psychology, Group Processes +10

Hedonic Consumption: Emerging Concepts, Methods and Propositions

Elizabeth C. Hirschman, Morris B. Holbrook · Journal of Marketing · 1982 · 4.5K citations

Business, Marketing, Marketing Management +13

Hedonic Consumption: Emerging Concepts, Methods and Propositions

Elizabeth C. Hirschman, Morris B. Holbrook · Journal of Marketing · 1982 · 2.6K citations

Business, Marketing, Marketing Management +13

Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance

David Glen Mick · Journal of Consumer Research · 1986 · 738 citations

Social Sciences, Communication, Marketing +17