Concepedia

Campaign Effectiveness Analysis

Campaign Effectiveness Analysis is a systematic methodological framework within fundraising analytics that assesses the performance of fundraising initiatives by measuring the extent to which predefined objectives are achieved relative to resource inputs, temporal dynamics, and stakeholder engagement outcomes.

58

Publications

2.4K

Citations

200

Authors

110

Institutions

Publications per year

2017–2026

22

Parents

Publications

58

Integrated Marketing Communication Capability and Brand Performance

Sandra Luxton, Mike Reid, Felix Mavondo · Journal of Advertising · 2014 · 225 citations

, , +17

Modeling delayed feedback in display advertising

Olivier Chapelle · 2014 · 167 citations

, , +17

Insecticide‐treated net ownership and usage in Niger after a nationwide integrated campaign

Julie Thwing, Natasha S. Hochberg, Jodi Vanden Eng et al. · Tropical Medicine & International Health · 2008 · 151 citations

, , +16

Achieving Improvements in Overall Health Orientation

Rajiv N. Rimal, June A. Flora, Caroline Schooler · Communication Research · 1999 · 144 citations

, , +17

Using Media Campaigns for Health Promotion

Charles T. Salmon, Charles K. Atkin · 2003 · 87 citations

, , +16

1–5 of 58

Authors

200

  1. MJ
    Mary Jo Nolin

    Westat (United States), United States

    2 publications · 85 citations

    2

    h-index

  2. HL
    Hil Lyons

    Institute for Disease Modeling, United States

    2 publications · 37 citations

    2

    h-index

  3. MH
    Marian Huhman

    National Center for Chronic Disease Prevention and Health Promotion, United States

    2 publications · 85 citations

    2

    h-index

  4. DC
    David Cutts

    University of Manchester, United Kingdom

    2 publications · 38 citations

    2

    h-index

  5. JF
    Justin Fisher

    Brunel University of London, United Kingdom

    2 publications · 38 citations

    2

    h-index

1–5 of 200

Institutions

110

  1. Gates Foundation

    Seattle, United States

    3 h-index

    3 publications

    73 citations

  2. University of Minnesota

    Minneapolis, United States

    3 h-index

    6 publications

    123 citations

  3. University College London

    London, United Kingdom

    2 h-index

    2 publications

    98 citations

  4. Brunel University of London

    London, United Kingdom

    2 h-index

    2 publications

    38 citations

  5. Westat (United States)

    Rockville, United States

    2 h-index

    6 publications

    228 citations

  6. University of Manchester

    Manchester, United Kingdom

    2 h-index

    2 publications

    38 citations

  7. Institute for Disease Modeling

    Bellevue, United States

    2 h-index

    4 publications

    83 citations

  8. University of Birmingham

    Birmingham, United Kingdom

    2 h-index

    2 publications

    38 citations

1–8 of 110

Venues

  1. Journal of Health Communication

    4 publications · 85 citations

    4

    h-index

  2. American Journal of Preventive Medicine

    3 publications · 129 citations

    3

    h-index

  3. American Journal of Public Health

    JPH · 2 publications · 105 citations

    2

    h-index

  4. Qualitative Health Research

    QHR · 2 publications · 29 citations

    2

    h-index

  5. CBU International Conference Proceedings

    Conference · 1 publications · 15 citations

    1

    h-index

1–5