Concepedia

Communication Campaign Evaluation

Communication Campaign Evaluation is a systematic research methodology used in workplace health communication to assess the effectiveness, reach, and impact of health-related communication interventions by measuring predefined outcomes against established objectives.

137

Publications

6.8K

Citations

462

Authors

209

Institutions

Publications per year

2017–2026

29

Parents

Publications

137

Use of Social Media in Health Promotion

Brad L. Neiger, Rosemary Thackeray, Sarah A. Van Wagenen et al. · Health Promotion Practice · 2012 · 419 citations

, , +16

Unintended Effects of Health Communication Campaigns

Hyunyi Cho, Charles T. Salmon · Journal of Communication · 2006 · 367 citations

, , +10

Theory and Practice in Health Communication Campaigns: A Critical Interrogation

Mohan J. Dutta · Health Communication · 2005 · 321 citations

, , +16

Using Theory to Design Evaluations of Communication Campaigns: The Case of the National Youth Anti-Drug Media Campaign

Robert Hornik, Itzhak Yanovitzky · Communication Theory · 2003 · 249 citations · Full text

, , +16

The ester 2 evaluation campaign for the rich transcription of French radio broadcasts

Sylvain Galliano, Guillaume Gravier, Laura Chaubard · 2009 · 199 citations

, , +11

1–5 of 137

Authors

462

  1. SM
    Seth M. Noar

    University of North Carolina at Chapel Hill, United States

    6 publications · 196 citations

    6

    h-index

  2. AB
    Adrian Bauman

    The University of Sydney, Australia

    6 publications · 347 citations

    6

    h-index

  3. RH
    Robert Hornik

    University of Pennsylvania, United States

    4 publications · 452 citations

    4

    h-index

  4. WD
    W. Douglas Evans

    George Washington University, United States

    4 publications · 161 citations

    4

    h-index

  5. EC
    Elizabeth C. Hair

    Truth Initiative, United States

    3 publications · 77 citations

    3

    h-index

1–5 of 462

Institutions

209

  1. George Washington University

    Washington, United States

    6 h-index

    10 publications

    516 citations

  2. Purdue University West Lafayette

    West Lafayette, United States

    6 h-index

    8 publications

    861 citations

  3. Johns Hopkins University

    Baltimore, United States

    6 h-index

    15 publications

    501 citations

  4. University of Kentucky

    Lexington, United States

    6 h-index

    13 publications

    219 citations

  5. The University of Sydney

    Sydney, Australia

    5 h-index

    10 publications

    794 citations

  6. Centers for Disease Control and Prevention

    Atlanta, United States

    4 h-index

    6 publications

    101 citations

  7. University of Washington

    Seattle, United States

    4 h-index

    8 publications

    252 citations

  8. University of Pennsylvania

    Philadelphia, United States

    4 h-index

    5 publications

    329 citations

1–8 of 209

Venues

  1. Journal of Health Communication

    14 publications · 553 citations

    13

    h-index

  2. Health Communication

    6 publications · 516 citations

    6

    h-index

  3. Health Promotion Practice

    HPP · 6 publications · 703 citations

    6

    h-index

  4. Communication Methods and Measures

    CMM · 5 publications · 171 citations

    5

    h-index

  5. Health Education Research

    5 publications · 179 citations

    5

    h-index

1–5