Unintended Effects of Health Communication Campaigns

Abstract

Journal Article Unintended Effects of Health Communication Campaigns Get access Hyunyi Cho, Hyunyi Cho 1Department of Communication, Purdue University, West Lafayette, IN 47907 Search for other works by this author on: Oxford Academic Google Scholar Charles T. Salmon Charles T. Salmon 2College of Communication, Michigan State University, East Lansing, MI 48824 Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 57, Issue 2, June 2007, Pages 293–317, https://doi.org/10.1111/j.1460-2466.2007.00344.x Published: 10 March 2006