Brad L. Neiger

Enhancing Promotional Strategies Within Social Marketing Programs: Use of Web 2.0 Social Media

Rosemary Thackeray, Brad L. Neiger, Carl L. Hanson et al. · Health Promotion Practice · 2008 · 531 citations

Social Marketing, Consumer Research, Social Marketing Campaigns +18

The Resiliency Model

Glenn E. Richardson, Brad L. Neiger, Susan E. Jensen et al. · Health Education · 1990 · 440 citations

Risk Reduction Programs, Health Psychology, Mental Health +18

Adoption and use of social media among public health departments

Rosemary Thackeray, Brad L. Neiger, Amanda Smith et al. · BMC Public Health · 2012 · 439 citations · Full text

Use of Social Media in Health Promotion

Brad L. Neiger, Rosemary Thackeray, Sarah A. Van Wagenen et al. · Health Promotion Practice · 2012 · 410 citations

Key Performance Indicators, Social Media, Health Policy +15

Evaluating Social Media’s Capacity to Develop Engaged Audiences in Health Promotion Settings

Brad L. Neiger, Rosemary Thackeray, Scott H. Burton et al. · Health Promotion Practice · 2012 · 205 citations

Social Medium Monitoring, Social Marketing, Communication +18