Concepedia

Campaign Message Testing

Campaign Message Testing is a systematic research method used in political communication to evaluate the effectiveness of specific electoral messages by assessing their persuasive impact on target audiences under controlled conditions.

37

Publications

1.9K

Citations

129

Authors

79

Institutions

Publications per year

2017–2026

12

Parents

Publications

37

New Ways to Promote Proenvironmental Behavior: The Application of Persuasion Theory to the Development Of Effective Proenvironmental Public Service Announcements

Renée J. Bator, Robert B. Cialdini · Journal of Social Issues · 2000 · 218 citations

, , +17

Designing and Testing News Literacy Messages for Social Media

Melissa Tully, Emily K. Vraga, Leticia Bode · Mass Communication & Society · 2019 · 201 citations

, , +17

The Myths of Data-Driven Campaigning

Jessica Baldwin-Philippi · Political Communication · 2017 · 153 citations

, , +17

The Application of Persuasion Theory to the Development Of Effective Proenvironmental Public Service Announcements

Renée J. Bator, Robert B. Cialdini · 2000 · 140 citations

, , +17

‘Do the Vote Test’: The Electoral Effects of a Popular Vote Advice Application at the 2004 Belgian Elections

Stefaan Walgrave, Peter Van Aelst, Michiel Nuytemans · Acta Politica · 2008 · 114 citations · Full text

, , +13

1–5 of 37

Authors

129

  1. SM
    Seth M. Noar

    University of North Carolina at Chapel Hill, United States

    3 publications · 118 citations

    3

    h-index

  2. RS
    Rick S. Zimmerman

    University of Kentucky, United States

    2 publications · 77 citations

    2

    h-index

  3. LG
    Laura Gibson

    University of Pennsylvania, United States

    2 publications · 71 citations

    2

    h-index

  4. RH
    Robert Hornik

    University of Pennsylvania, United States

    2 publications · 71 citations

    2

    h-index

  5. RJ
    Renée J. Bator

    SUNY Plattsburgh, United States

    2 publications · 358 citations

    2

    h-index

1–5 of 129

Institutions

79

  1. University of Pennsylvania

    Philadelphia, United States

    3 h-index

    9 publications

    302 citations

  2. University of Kentucky

    Lexington, United States

    3 h-index

    7 publications

    272 citations

  3. Harvard University

    Cambridge, United States

    2 h-index

    3 publications

    112 citations

  4. Florida State University

    Tallahassee, United States

    2 h-index

    2 publications

    85 citations

  5. The New World Foundation

    New York, United States

    2 h-index

    6 publications

    118 citations

  6. Cancer Council Victoria

    Melbourne, Australia

    2 h-index

    3 publications

    55 citations

  7. Dana-Farber Cancer Institute

    Boston, United States

    2 h-index

    2 publications

    71 citations

  8. University of Washington

    Seattle, United States

    1 h-index

    2 publications

    124 citations

1–8 of 79

Venues

  1. Communication Methods and Measures

    CMM · 2 publications · 65 citations

    2

    h-index

  2. American Journal of Preventive Medicine

    2 publications · 102 citations

    2

    h-index

  3. Health Communication

    2 publications · 64 citations

    2

    h-index

  4. Journal of Medical Internet Research

    2 publications · 84 citations

    2

    h-index

  5. Proceedings of the National Academy of Sciences

    PNAS · 2 publications · 121 citations

    2

    h-index

1–5