Journal of Retailing · 2003 · 174 citations · 68 references
BusinessMarketingMarketing ManagementRetail MarketingRetail Sales ManagementRetail StrategyRetail GeographyCustomer Traffic Pattern AnalysisRetail Spatial AnalysisRetail Spatial AnalyticsSpatial Retail AnalyticsStore Traffic AnalysisStore Traffic AnalyticsStore Traffic Flow
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Consumer Choice between Hedonic and Utilitarian Goods
Ravi Dhar, Klaus Wertenbroch · Journal of Marketing Research · 2000 · 2.2K citations