Concepedia

Store Traffic Analysis

Store Traffic Analysis is a quantitative method within retail service analytics that measures and interprets customer movement patterns and dwell times within physical retail environments to optimize store layout, staffing, and marketing strategies.

45

Publications

4.4K

Citations

107

Authors

73

Institutions

Publications per year

2017–2026

8

Variants

Retail Footfall Analysis

Parents

Publications

45

Using Background Music to Affect the Behavior of Supermarket Shoppers

Ronald E. Milliman · Journal of Marketing · 1982 · 846 citations

, , +17

Using Background Music to Affect the Behavior of Supermarket Shoppers

Ronald E. Milliman · Journal of Marketing · 1982 · 459 citations

, , +17

Who Benefits from Store Brand Entry?

Koen Pauwels, Shuba Srinivasan · Marketing Science · 2004 · 377 citations

, , +12

Do Promotions Benefit Manufacturers, Retailers, or Both?

Shuba Srinivasan, Koen Pauwels, Dominique M. Hanssens et al. · Management Science · 2004 · 306 citations

, , +17

Internet retail store design: How the user interface influences traffic and sales

Gerald L. Lohse, Peter Spiller · Journal of Computer-Mediated Communication · 2006 · 276 citations

, , +15

1–5 of 45

Authors

107

  1. SK
    Saravanan Kesavan

    University of North Carolina at Chapel Hill, United States

    4 publications · 347 citations

    4

    h-index

  2. RE
    Ronald E. Milliman

    Western Kentucky University, United States

    2 publications · 1.3K citations

    2

    h-index

  3. ST
    Soemon Takakuwa

    Nagoya University, Japan

    2 publications · 36 citations

    2

    h-index

  4. JM
    Jayashankar M. Swaminathan

    University of North Carolina at Chapel Hill, United States

    2 publications · 299 citations

    2

    h-index

  5. MB
    Mark Bergen

    University of Minnesota, United States

    2 publications · 104 citations

    2

    h-index

1–5 of 107

Institutions

73

  1. University of North Carolina at Chapel Hill

    Chapel Hill, United States

    4 h-index

    8 publications

    694 citations

  2. University of California, Los Angeles

    Los Angeles, United States

    3 h-index

    3 publications

    341 citations

  3. Texas A&M University

    College Station, United States

    3 h-index

    3 publications

    271 citations

  4. Mitchell Institute

    Portland, United States

    2 h-index

    2 publications

    79 citations

  5. Tilburg University

    Tilburg, The Netherlands

    2 h-index

    2 publications

    200 citations

  6. Emory University

    Atlanta, United States

    2 h-index

    2 publications

    104 citations

  7. University of Kentucky

    Lexington, United States

    2 h-index

    2 publications

    104 citations

  8. City University of Hong Kong

    Hong Kong, Hong Kong

    2 h-index

    4 publications

    293 citations

1–8 of 73

Venues

  1. SSRN Electronic Journal

    Repository · 4 publications · 83 citations

    4

    h-index

  2. Production and Operations Management

    POMS · 3 publications · 228 citations

    3

    h-index

  3. Journal of Marketing

    JM · 3 publications · 1.4K citations

    3

    h-index

  4. Journal of Retailing

    2 publications · 248 citations

    2

    h-index

  5. Operations Research

    2 publications · 92 citations

    2

    h-index

1–5