Concepedia

Customer Traffic Pattern Analysis

Customer Traffic Pattern Analysis is a methodological framework within retail layout research that systematically examines and interprets the movement behaviors of shoppers through physical store spaces to identify navigational tendencies, dwell areas, and path efficiencies, thereby informing spatial design decisions to optimize product visibility and sales conversion.

32

Publications

3K

Citations

90

Authors

57

Institutions

Publications per year

2017–2026

8

Parents

Publications

32

Using Background Music to Affect the Behavior of Supermarket Shoppers

Ronald E. Milliman · Journal of Marketing · 1982 · 846 citations

, , +17

Using Background Music to Affect the Behavior of Supermarket Shoppers

Ronald E. Milliman · Journal of Marketing · 1982 · 459 citations

, , +17

The impact of store flyers on store traffic and store sales: a geo-marketing approach

Els Gijsbrechts, Katia Campo, Tom Goossens · Journal of Retailing · 2003 · 174 citations

, , +11

Mining the change of customer behavior in an internet shopping mall

Hee Seok Song, Jae Kyeong Kim, Soung Hie Kim · Expert Systems with Applications · 2001 · 170 citations

, , +14

Developing a typology of airport shoppers

Maggie Geuens, Delphine Vantomme, Malaika Brengman · Tourism Management · 2003 · 154 citations

, , +5

1–5 of 32

Authors

90

  1. RE
    Ronald E. Milliman

    Western Kentucky University, United States

    2 publications · 1.3K citations

    2

    h-index

  2. HE
    Hiroshi Esaki

    The University of Tokyo, Japan

    2 publications · 155 citations

    2

    h-index

  3. KC
    Kenjiro Cho

    The University of Tokyo, Japan

    2 publications · 155 citations

    2

    h-index

  4. KF
    Kensuke Fukuda

    National Institute of Informatics, Japan

    2 publications · 155 citations

    2

    h-index

  5. CF
    Cong Feng

    University of Mississippi, United States

    1 publications · 20 citations

    1

    h-index

1–5 of 90

Institutions

57

  1. Indiana University Bloomington

    Bloomington, United States

    2 h-index

    2 publications

    70 citations

  2. The University of Tokyo

    Tokyo, Japan

    2 h-index

    2 publications

    155 citations

  3. Loyola University New Orleans

    New Orleans, United States

    2 h-index

    2 publications

    1.3K citations

  4. IIJ Research Laboratory

    Tokyo, Japan

    2 h-index

    2 publications

    155 citations

  5. University of Houston

    Houston, United States

    1 h-index

    1 publications

    28 citations

  6. Research Center for Information Technology Innovation, Academia Sinica

    Taipei, Taiwan

    1 h-index

    2 publications

    20 citations

  7. Thompson Rivers University

    Kamloops, Canada

    1 h-index

    1 publications

    21 citations

  8. National Taiwan University

    Taipei, Taiwan

    1 h-index

    3 publications

    30 citations

1–8 of 57

Venues

  1. Journal of Marketing

    JM · 3 publications · 1.4K citations

    3

    h-index

  2. Journal of Retailing and Consumer Services

    3 publications · 220 citations

    3

    h-index

  3. Journal of Retailing

    2 publications · 194 citations

    2

    h-index

  4. Journal of Property Research

    2 publications · 44 citations

    2

    h-index

  5. Information Systems Research

    ISR · 1 publications · 26 citations

    1

    h-index

1–5