Concepedia

Store Traffic Analytics

Store Traffic Analytics is a methodological framework within retail marketing analytics that quantifies and analyzes customer movement patterns and visitation behaviors in physical retail environments to optimize store performance and enhance shopper engagement.

22

Publications

2.6K

Citations

61

Authors

42

Institutions

Publications per year

2017–2026

8

Parents

Publications

22

Using Background Music to Affect the Behavior of Supermarket Shoppers

Ronald E. Milliman · Journal of Marketing · 1982 · 846 citations

, , +17

Using Background Music to Affect the Behavior of Supermarket Shoppers

Ronald E. Milliman · Journal of Marketing · 1982 · 459 citations

, , +17

Internet retail store design: How the user interface influences traffic and sales

Gerald L. Lohse, Peter Spiller · Journal of Computer-Mediated Communication · 2006 · 276 citations

, , +15

Effect of Traffic on Sales and Conversion Rates of Retail Stores

Olga Perdikaki, Saravanan Kesavan, Jayashankar M. Swaminathan · Manufacturing & Service Operations Management · 2011 · 192 citations

, , +15

The impact of store flyers on store traffic and store sales: a geo-marketing approach

Els Gijsbrechts, Katia Campo, Tom Goossens · Journal of Retailing · 2003 · 174 citations

, , +11

1–5 of 22

Authors

61

  1. EG
    Els Gijsbrechts

    Tilburg University, Netherlands

    2 publications · 200 citations

    2

    h-index

  2. JM
    Jayashankar M. Swaminathan

    University of North Carolina at Chapel Hill, United States

    2 publications · 299 citations

    2

    h-index

  3. RE
    Ronald E. Milliman

    Western Kentucky University, United States

    2 publications · 1.3K citations

    2

    h-index

  4. SK
    Saravanan Kesavan

    University of North Carolina at Chapel Hill, United States

    2 publications · 299 citations

    2

    h-index

  5. JK
    Jasmine Kaur

    1 publications · 38 citations

    1

    h-index

1–5 of 61

Institutions

42

  1. Loyola University New Orleans

    New Orleans, United States

    2 h-index

    2 publications

    1.3K citations

  2. University of North Carolina at Chapel Hill

    Chapel Hill, United States

    2 h-index

    4 publications

    598 citations

  3. University of California, Los Angeles

    Los Angeles, United States

    2 h-index

    2 publications

    115 citations

  4. Tilburg University

    Tilburg, The Netherlands

    2 h-index

    2 publications

    200 citations

  5. Institute of Economics Zagreb

    Zagreb, Croatia

    1 h-index

    2 publications

    42 citations

  6. Baruch College

    New York, United States

    1 h-index

    1 publications

    50 citations

  7. University of Massachusetts Amherst

    Amherst Center, United States

    1 h-index

    1 publications

    18 citations

  8. Pennsylvania State University

    State College, United States

    1 h-index

    1 publications

    107 citations

1–8 of 42

Venues

  1. Journal of Marketing

    JM · 2 publications · 1.3K citations

    2

    h-index

  2. Production and Operations Management

    POMS · 2 publications · 157 citations

    2

    h-index

  3. Journal of Computer-Mediated Communication

    JCMC · 1 publications · 276 citations

    1

    h-index

  4. Operations Research

    1 publications · 18 citations

    1

    h-index

  5. 1

    h-index

1–5