Concepedia
Industrial Marketing Management · 2003 · 30 citations · 4 references
Customer SatisfactionPerformance MeasureSales Representative PerformanceManagementSale ResearchPerformance MeasurementBusiness AnalyticsMarketingProgram Evaluation
4
Activity-Based Costing
Daniel J. Goebel, Greg W. Marshall, William B. Locander · Industrial Marketing Management · 1998 · 55 citations
Activity‐based costing: a powerful tool for pricing
John C. Lere · Journal of Business and Industrial Marketing · 2000 · 39 citations
Engineering, Company Operations, Market Design +17
Activity‐based Costing: An Emerging Tool for Industrial Marketing Decision Makers
Thomas H. Stevenson, Frank C. Barnes, Sharon A. Stevenson · Journal of Business and Industrial Marketing · 1993 · 29 citations
True Cost, Business Analytics, Market Design +16
Your Product-costing System Seems to Be Broken
John C. Lere · Industrial Marketing Management · 2001 · 15 citations
Cost Allocation, Cost Issue, Product-costing System +5