Concepedia
Journal of Business Research · 1998 · 194 citations · 29 references
BusinessStrategic ManagementStrategyBusiness StrategyCompetitive AdvantageCompetitive StrategyBusiness Market ResearchMarket EntryMarket IntegrationMarket StructureStrategic FitMarket Orientation FitStrategic Orientation
29
The Effect of a Market Orientation on Business Profitability
John C. Narver, Stanley F. Slater · Journal of Marketing · 1990 · 7.9K citations
Business, Marketing, Marketing Management +6
Market Orientation: The Construct, Research Propositions, and Managerial Implications
Ajay K. Kohli, Bernard J. Jaworski · Journal of Marketing · 1990 · 7.4K citations
Business, Marketing, Marketing Management +5
Market Orientation: Antecedents and Consequences
Bernard J. Jaworski, Ajay K. Kohli · Journal of Marketing · 1993 · 7.1K citations
Management, Organizational Behavior, Strategic Management +14
John C. Narver, Stanley F. Slater · Journal of Marketing · 1990 · 4.3K citations
Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis
Rohit Deshpandé, John U. Farley, Frederick E. Webster · Journal of Marketing · 1993 · 3.9K citations
Management, Marketing, Marketing Management +12