Concepedia

From customer data to value: What is lacking in the information chain?

Dominique Crié, Andrea L. Micheaux

Journal of Database Marketing & Customer Strategy Management · 2006 · 48 citations · 9 references

Open access

Concepts

BusinessInformation SystemsManagement Information SystemsCustomer AnalyticsCustomer Relationship ManagementData ManagementCustomer Data ManagementData GovernanceData IntegrationValue Chain AnalysisValue Chain ManagementValue Of InformationCustomer Data Lifecycle ManagementCustomer Data SharingCustomer InsightsData Value CreationData-driven Value Creation

References

9

Reflections on gaining competitive advantage through customer value

A. Parasuraman · Journal of the Academy of Marketing Science · 1997 · 936 citations

Business, Marketing, Marketing Management +14

Consumers and Their Brands: Developing Relationship Theory in Consumer Research

Susan Fournier · Journal of Consumer Research · 1998 · 790 citations · Full text

Business, Marketing, Marketing Management +12

Data, information and knowledge: have we got it right?

Max Boisot, Agustí Canals · Journal of Evolutionary Economics · 2004 · 267 citations

Computing, Information Systems, Knowledge Management +10

Real-Time Business Intelligence: Best Practices at Continental Airlines

Hugh J. Watson, Barbara H. Wixom, Jeffrey A. Hoffer et al. · Information Systems Management · 2006 · 169 citations

Business, Information Systems, Management Information Systems +17

Interactive Psychographics: Cross-Selling in the Banking Industry.

James W. Peltier, John A. Schibrowsky, Don E. Schultz et al. · Journal of Advertising Research · 2002 · 60 citations

Business, Marketing, Marketing Management +17