Concepedia

Andrea L. Micheaux

AL

4

Publications

184

Citations

4

H-Index

2000

Active since

Affiliations

Université de Lille(Current)

Andrea L. Micheaux is an author at Université de Lille specializing in marketing, management, and customer satisfaction.

Top concepts

MarketingManagementBusinessCustomer SatisfactionInteractive MarketingCommunicationMarketing StrategyDesignAdvertisingData Quality

Publications per year

2000–2018

4

Publications

4

Customer Journey Mapping as a New Way to Teach Data-Driven Marketing as a Service

Andrea L. Micheaux, Birgit Bosio · Journal of Marketing Education · 2018 · 80 citations

Marketing Analytics, Customer Satisfaction, Customer Experience +24

From customer data to value: What is lacking in the information chain?

Dominique Crié, Andrea L. Micheaux · Journal of Database Marketing & Customer Strategy Management · 2006 · 47 citations · Full text

Customer Satisfaction, Information Service, Business Intelligence +9

Managing e-mail Advertising Frequency from the Consumer Perspective

Andrea L. Micheaux · Journal of Advertising · 2011 · 43 citations

Customer Satisfaction, Online Customer Behavior, Advertising +14

New Marketing Strategies

Andrea L. Micheaux · Interactive Marketing · 2000 · 14 citations · Full text

New Marketing Strategies, Interactive Marketing, Management +6

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