Optimal Stimulation Level and the Adoption Decision Process

Abstract

Journal Article Optimal Stimulation Level and the Adoption Decision Process Get access R. A. Mittelstaedt, R. A. Mittelstaedt Search for other works by this author on: Oxford Academic PubMed Google Scholar S. L. Grossbart, S. L. Grossbart Search for other works by this author on: Oxford Academic PubMed Google Scholar W. W. Curtis, W. W. Curtis Search for other works by this author on: Oxford Academic PubMed Google Scholar S. P. DeVere S. P. DeVere Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 3, Issue 2, September 1976, Pages 84–94, https://doi.org/10.1086/208655 Published: 01 September 1976