Journal of Consumer Research · 1976 · 146 citations · 26 references
Behavioral Decision MakingConsumer ResearchTechnology AdoptionPsychologyChoice ModelManagementExperimental EconomicsChoice-process DataDecision TheoryConsumer ChoiceConsumer HealthSeptember 1976MarketingBehavioral EconomicsConsumer ScienceOther WorksBusinessBehavioral InsightOptimal Stimulation LevelDecision Science
Journal Article Optimal Stimulation Level and the Adoption Decision Process Get access R. A. Mittelstaedt, R. A. Mittelstaedt Search for other works by this author on: Oxford Academic PubMed Google Scholar S. L. Grossbart, S. L. Grossbart Search for other works by this author on: Oxford Academic PubMed Google Scholar W. W. Curtis, W. W. Curtis Search for other works by this author on: Oxford Academic PubMed Google Scholar S. P. DeVere S. P. DeVere Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 3, Issue 2, September 1976, Pages 84–94, https://doi.org/10.1086/208655 Published: 01 September 1976
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Stewart W. Bither, John A. Howard, Jagdish N. Sheth · Journal of Marketing · 1971 · 2.8K citations
Development of a sensation-seeking scale.
Marvin Zuckerman, Elizabeth A. Kolin, Leah Price et al. · Journal of Consulting Psychology · 1964 · 1.1K citations