Concepedia
Statistics
Publications
2
Citations
162
H-Index
Active since
1976
Stephen P. DeVere is an author specializing in management, marketing, and consumer research.
Top concepts
MarketingManagementConsumer ResearchBusinessPsychologyConsumer ChoiceDecision TheoryDecision ScienceConsumer BehaviorBehavioral Science
Publications per year
1976–1983
Optimal Stimulation Level and the Adoption Decision Process
Roberta A. Mittelstaedt, Sanford Grossbart, William W. Curtis et al. · Journal of Consumer Research · 1976 · 146 citations
Behavioral Decision Making, Consumer Research, Technology Adoption +17
Consumer Perceptions of Gift-Giving Occasions: Attribute Saliency and Structure
Stephen P. DeVere, Clifford D. Scott, William L. Shulby · ACR North American Advances · 1983 · 16 citations
Behavioral Sciences, Consumer Decision Making, Management +7
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