Concepedia

Clifford D. Scott

CD

Statistics

Publications

3

Citations

50

H-Index

3

Active since

1983

Affiliations

University of Arkansas – Fort Smith(Current)

Clifford D. Scott is an author at University of Arkansas – Fort Smith specializing in marketing, management, and advertising.

Top concepts

Publications per year

1983–2013

3

Publications

3

Trademark Strategy in the Internet Age: Customer Hijacking and the Doctrine of Initial Interest Confusion

Clifford D. Scott · Journal of Retailing · 2013 · 17 citations

, , +11

Toward a Public Policy and Marketing Understanding of Lobbying and Its Role in the Development of Public Policy in the United States

Terrance G. Gabel, Clifford D. Scott · Journal of Public Policy & Marketing · 2011 · 17 citations

, , +22

Consumer Perceptions of Gift-Giving Occasions: Attribute Saliency and Structure

Stephen P. DeVere, Clifford D. Scott, William L. Shulby · ACR North American Advances · 1983 · 16 citations

, , +7

1–3 of 3