Concepedia
International Journal of Research in Marketing · 2002 · 244 citations · 58 references
BusinessEntrepreneurshipMarketingCorporate EntrepreneurshipMarketing StrategyStrategic MarketingEntrepreneurial OrientationLearning OrientationEntrepreneurial Orientation AntecedentsService Sector DevelopmentState-owned Enterprise Market Orientation
58
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations
Social Sciences, Educational Measurement, Econometrics +15
Market Orientation: The Construct, Research Propositions, and Managerial Implications
Ajay K. Kohli, Bernard J. Jaworski · Journal of Marketing · 1990 · 7.4K citations
Business, Marketing, Marketing Management +5
Strategic management of small firms in hostile and benign environments
Jeffrey G. Covin, Dennis P. Slevin · Strategic Management Journal · 1989 · 5.9K citations
Business, Strategic Management, Strategy +12
The Effect of a Market Orientation on Business Profitability
John C. Narver, Stanley F. Slater · Journal of Marketing · 1990 · 4.3K citations
Business, Marketing, Marketing Management +6
A Conceptual Model of Entrepreneurship as Firm Behavior
Jeffrey G. Covin, Dennis P. Slevin · Entrepreneurship Theory and Practice · 1991 · 3.9K citations
Business, Entrepreneurship, Strategic Management +16